Honey wine is the fastest-growing alcoholic beverage category in the U.S.
by Justin Kennedy
In his recent three-star review of Agern—the Nordic-inspired restaurant in Manhattan’s Grand Central Terminal, from Noma founder Claus Meyer—New York Times restaurant critic Pete Wells called out mead as an oddball beverage.
“Strange things are happening in mead,” Wells wrote about the wine list, which includes an entire section of mead, “a beverage that is pretty strange to begin with.”
It’s true: For most Americans, mead is an unfamiliar beverage that’s commonly perceived as sweet and alcoholic and is often equated with Beowulf and Renaissance Faire enthusiasts. But it’s also part of an historic winemaking tradition, one that has been utilized the world over for millennia as a way of making a fermented beverage.
According to the American Mead Makers Association, mead is one of the fastest-growing alcoholic beverages in the country by sheer number of new producers. In 2003, the U.S. had roughly 30 producers. Today, there are more than 300, with meaderies opening in parts of the country as far flung as Portland, Me.; Richmond, Va.; Southern California; and even Alaska.
However, commercially available meads are still relatively rare, and the beverage hasn’t been fully embraced en masse. There’s no widely sold “six-pack” mead, for instance, the way that there is for beer and even cider. The new breed of meads are experimental and funky, infused with fruits and herbs that add tannins and bitterness to balance the honey’s sweetness.
“There’s pressure on the industry to think about mead the same way we think about grape wine,” said Raphael Lyon, a mazer, or meadmaker, based in New York. “They want you to have two or three different meads based on two or three different kinds of honey—‘varietal’ meads,” he says.