A new craft-beverage business in Allentown, Pennsylvania, benefits from its association with an incubator of high-tech businesses.
John Tierney Oct 21 2014, 11:06 AM ET
Mead: ’tis ambrosia, the nectar of the gods. It’s thought to be the oldest alcoholic beverage known to humankind. People have been fermenting honey with water for millennia, making mead. It’s the stuff of legend, mentions of it are woven into tales of romance, castle feasts, and the celebrations of successful marauders. J.R.R. Tolkein wrote of the years passing “like swift draughts of sweet mead.” It’s also, apparently, the stuff of social transformation: Anthropologist Claude Lévi-Strauss saw the invention of mead as an indicator of the passage “from nature to culture.”
That’s a lot of weight for any fermented drink to carry, no matter how divine! Undeterred by history or legend, two guys in Allentown, Pennsylvania, are determined to make ambrosial mead even better. And they have a growing business, doing just that.
When Jim Fallows, Deb Fallows, and I went to Allentown for most of a week in late August to report for the American Futures project, we came across a couple of small craft-beverage companies on our first day in town. I wrote about one of them last week—the HiJinx Brewing Company, which is helping Allentown stake a claim to being the craft-beer leader in the Lehigh Valley. The other is The Colony Meadery, which I want to tell you about here.
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