By Andrew Edwards, Press-Telegram
A pair of cider aficionados determined to build a business rooted in their enthusiasm for the beverage on Thursday will open a specialty pub devoted almost exclusively on cider and mead, a fermented honey beverage.
“What we decided was, right now what the industry really needs was not another cider maker, but a place to drink it at,” said Otto Radtke, co-owner of Great Society Cider & Mead.
Radtke and his wife, Brenda, live in Long Beach and own the pub together. Established near the crossing of Broadway and Atlantic Avenue, Great Society is the first business the couple have started.
The pub’s interior, appointed with light-colored wood elements, rustic-looking tables, a bartop crafted from copper sheet and a hand-chalked list of beverages on draft may look like a familiar sight to any brewpub enthusiast.
The big difference, of course, is that list bears the names of 20 different varieties of cider and mead — not beer — and a mural Brenda Radtke painted in a style reminiscent of a revolutionary propaganda depicts crimson hands raising pint glasses to the slogan “Rise up cider nation.”
Thus far, it may be possible to interpret cider nation as the 1,500 or so people who Brenda Radtke said already follow Great Society on social media platforms. The pub’s Facebook page alone has nearly 1,200 likes.
“The demand has caught up. We are one of the few pubs that are cider-focused,” she said.
Meadery Profile: Great Society Cider and Mead