Show me the honey: Americans are going mad for mead
25th October, 2017 by Lucy Shaw
The Drinks Business
A 2017 industry report compiled by the American Mead Makers Association found that the number of meaderies in the US has risen form just 30 in 2003 to 300 in early 2016.
The majority of American meaderies – 67% – have been open for less than five years, and that a growing number are making lower abv ‘session’ meads at under 7%, while just under a quarter also make cider.
The report found that a new meadery opens once a week around the world and that the mead category is one of the fastest growing alcohol sectors in the US.
As for styles, fruit meads (known as melomels) are the most popular in the US, but are closely followed by traditional meads made by fermenting honey and water. Encouragingly, 81% of the meaderies in the US source their honey locally.
Devon-based mead producer Lyme Bay Winery believes the mead momentum in the US will take hold in the UK, predicting that a craft-beer-like mead movement will soon hit Britain.
Londoners can get their mead fix at Gosnell’s in Peckham, the first meadery to open in the capital, while in New York you’ll find mead at Honey’s bar in Brooklyn made by Enlightenment Wines.
The drink’s appearance in popular TV show Game of Thrones has helped to boost its image and introduce honey wine to a younger audience.