Oliver Winery unveils new look for Camelot Mead honey wine
Legacy wine launches with an artistic new label and premium bottle.
Oliver Winery, Indiana’s oldest and largest winery, will re-release Camelot Mead, a light and refreshing honey wine, in a redesigned, premium 750-mL package.
Oliver Winery has made Camelot Mead for more than 40 years. The wine defies traditional mead styles with a clean, floral-honey aroma complemented by a light, citrusy flavor and subtle notes of honeycomb.
“Making a great mead is about two things: honey sourcing and fermentation management,” says Bill Oliver, Oliver Winery CEO and founding family member. “Sourcing for Camelot Mead is critical, as it is for all our wines. We use pure orange blossom honey, which is aromatic and clean.”
Craft beverage enthusiasts will appreciate the package’s edgy charm. Its intricate label collage, designed by California-based agency CF Napa (cfnapa.com), features bees, a honeycomb, and flowers.
“Our Camelot Mead is a legacy product and one of the first widely distributed Oliver wines,” says Chris Hibbert, Oliver Winery Vice President of Sales. “We love its heritage, but we were eager to illustrate its truly unique character with new packaging.”
Meadery Profile: Oliver Winery and Vineyard