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Melovino Meadery
Melovino Meadery

New Jersey: Unique business finds success in Union

by: Peter Fiorilla – Staff Writer
Union News Daily

UNION, NJ — No other meadery in New Jersey feels quite like the 14-month-old Melovino Meadery, which has successfully made its home in Union at the Millburn Mall under the guidance of founder Sergio Moutela.

Scratch that: There are no other meaderies in New Jersey. Before Melovino Meadery’s grand opening in September 2014, the state needed to grant Moutela a special, first-of-its-kind meadery permit.

The novel, fresh nature of mead, an alcoholic drink made from honey, is what brings people through the door — about “75 percent to 85 percent” of customers who come in for tastings and tours have never heard about mead before, said Moutela — while inspired drinks, like an espresso-infused bestseller, keep them coming back.

“It’s something different that catches their interest,” said Moutela. “They come in and, luckily, we make some really good mead. They’re very pleasantly surprised to fall in love with something they’ve never heard of.”

On paper, said Moutela, a meadery is essentially “a winery that makes mead,” a drink with origins dating back thousands of years. Instead of grapes, mead makers use honey as a sugar source, an important distinction from wine which enables one-of-a-kind creations.

Melovino Meadery’s “Nice As Pie,” for example, is an apple pie-inspired drink that “really smells and tastes like an apple pie in a glass,” said Moutela. On its debut weekend “All Night Long,” a popular coffee mead, outsold the three next most popular drinks combined.

Full Story: Unique business finds success in Union

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Rob
A novice mead maker, but a huge mead enthusiast! I'm also the owner and Site Administrator of TheMeadery.net and reside in Manchester, New Hampshire.