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Meadow Vista Honey Wines is Kelowna's only meadery. (JOHN MCDONALD /InfoTel Multimedia)
Meadow Vista Honey Wines is Kelowna's only meadery. (JOHN MCDONALD /InfoTel Multimedia)

Intersecting trends making mead a sales phenomena

By John McDonald
InfoTel News Ltd
May 09, 2015

KELOWNA, BC – So is it the current Viking craze, Game of Thrones mania or just plain old hipsters that have thrust the ancient beverage mead back into the modern world?

Judie Barta isn’t exactly sure but what she does know is that she can barely keep up with demand for the honey wine she makes in her East Kelowna meadery.

“Right now, that’s my entire inventory right there on that shelf,” Barta says, pointing to a few dozen bottles done up with fancy labels of what could easily be mistaken for Okanagan wine.

Except that it isn’t wine. Nor is it beer or cider or spirits, a catagorical problem that has plagued her since she opened Meadow Vista Honey Wine, the Okanagan’s only meadery, in 2009.

“The question has always been where do we fit in?” says Barta, who describes herself as a serial entrepreneur who specializes in spotting trends.

She certainly seems to have nailed this one, sitting as mead does right now at the intersection of some hot cultural currents.

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About Rob

Rob
A novice mead maker, but a huge mead enthusiast! I'm also the owner and Site Administrator of TheMeadery.net and reside in Manchester, New Hampshire.